Why risk your life and the future of your loved ones for what you would earn in less than 10 minutes, your ego can put you at serious risk.

Why risk your life and the future of your loved ones for what you would earn in less than 10 minutes, your ego can put you at serious risk.

The thief, stalker, terrorist, assailant, or drug addict needing their next high has made their career not by working long hours in the office but by long hours committing crime.

Like you, they also studied, not for a degree but body language and how to identify the most vulnerable.

They have probably already served at least one prison term and are not scared of any repercussions.

Ask people how much money they would give to be able to return home that night, safe, rather than their loved ones panicking as they haven’t returned home. That hard reality needs to be understood and its one we discuss repeatedly throughout my workshops.

For years I have told the story of a very senior member of staff who attended one of my workshops. He stated that no one would take his wallet, instead he would fight. How dare they take what he had worked so hard for. When asked if he would show his wallet, we found only a tiny amount of cash alongside plastic cards and a driving licence. Literally zero value.